An intimate live performance series ​disguised as a backyard kickback

Founding story

Four years ago, I moved to Philadelphia to attend Drexel University’s ​Music Industry Program. Since then, I’ve had the privilege of getting to ​know an immense amount of talented, creative, and passionate ​individuals. As someone who enjoyed hosting parties back in high ​school, I learned early on that my true passion lies in bringing people ​together.


I decided to curate an event series that merges my passion for live music ​with my favorite pastime: eating and drinking with good friends. This is ​how A Calm Shindig was born.


Over the course of four events, each has experienced tremendous ​growth. With the support of dedicated friends, family, and a network of ​musicians, this idea has been able to become both a valuable platform ​and a profitable business. My goal is to continue showcasing my favorite ​emerging artists, djs, and musicians in a laid-back, welcoming ​environment, on the largest scale possible.


If attendees wake up the next day with a new friend, an appreciation for ​the music, a smile on their face, or even just a hangover, our mission is ​complete.


- Todd Guttman

Brand identity

Highlights

Purpose

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Sun Doodle Illustration

Bring like-minded people together

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Sun Doodle Illustration

Bond over delicious food, refreshing cocktails, and exceptional live music

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Sun Doodle Illustration

Curate a unique line-up of talent that fosters a diverse blend of music, creativity, and community

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Sun Doodle Illustration

Capture high-quality audio and visual content for social media audience

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Sun Doodle Illustration

Serve as a multi-media platform that benefits all stakeholders

Growth metrics

- live Event

has consistently grown in attendance and revenue

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Sun Doodle Illustration
Sun Doodle Illustration

150+ people in attendance at last event

500% increase in ticket sales throughout four events

$1750+ in revenue from ticket sales alone

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Constantly improving operating margin: the third ​event broke even, and the fourth event achieved a ​24% profit margin


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Sun Doodle Illustration
Sun Doodle Illustration
Sun Doodle Illustration
Sun Doodle Illustration
Sun Doodle Illustration

Growth ​metrics

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social media insights

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60,000 views across 19 Reels

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Flyer reaching 3500+ accounts

Collaborative posts with our ​performers, ensuring viewership ​from numerous audiences

In the past 30 days

53% Increase in reach (6,000+ ​accounts)

23.6% Increase In engagement

6.6% Total Follower Growth

Target demographic

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Young Professionals

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Recent Graduates

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Creatives - Emerging & Established Professionals

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18-35 year olds

GOALS

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Expand to New York City at a venue that can ​accommodate:

  • A crowd of 50-200 Individuals
  • A live band, sound equipment, and moderately loud ​music
  • 21+ Attendees
  • The consumption of food and alcohol
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Grow viewership (in-person, and online)

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Recieve official sponsorship from a company (liquor, energy drink, brewery, etc.) in return for advertising

RECAP


We look forward to

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Continuing our growth in a new location this summer

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Continuing to showcase emerging talented DJs, musicians, and artists

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Continuing to leverage social media and word-of-mouth to scale brand awareness