An intimate live performance series disguised as a backyard kickback
Founding story
Four years ago, I moved to Philadelphia to attend Drexel University’s Music Industry Program. Since then, I’ve had the privilege of getting to know an immense amount of talented, creative, and passionate individuals. As someone who enjoyed hosting parties back in high school, I learned early on that my true passion lies in bringing people together.
I decided to curate an event series that merges my passion for live music with my favorite pastime: eating and drinking with good friends. This is how A Calm Shindig was born.
Over the course of four events, each has experienced tremendous growth. With the support of dedicated friends, family, and a network of musicians, this idea has been able to become both a valuable platform and a profitable business. My goal is to continue showcasing my favorite emerging artists, djs, and musicians in a laid-back, welcoming environment, on the largest scale possible.
If attendees wake up the next day with a new friend, an appreciation for the music, a smile on their face, or even just a hangover, our mission is complete.
- Todd Guttman
Brand identity
Highlights
Purpose
Bring like-minded people together
Bond over delicious food, refreshing cocktails, and exceptional live music
Curate a unique line-up of talent that fosters a diverse blend of music, creativity, and community
Capture high-quality audio and visual content for social media audience
Serve as a multi-media platform that benefits all stakeholders
Growth metrics
- live Event
has consistently grown in attendance and revenue
150+ people in attendance at last event
500% increase in ticket sales throughout four events
$1750+ in revenue from ticket sales alone
Constantly improving operating margin: the third event broke even, and the fourth event achieved a 24% profit margin
Growth metrics
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social media insights
60,000 views across 19 Reels
Flyer reaching 3500+ accounts
Collaborative posts with our performers, ensuring viewership from numerous audiences
In the past 30 days
53% Increase in reach (6,000+ accounts)
23.6% Increase In engagement
6.6% Total Follower Growth
Target demographic
Young Professionals
Recent Graduates
Creatives - Emerging & Established Professionals
18-35 year olds
GOALS
Expand to New York City at a venue that can accommodate:
Grow viewership (in-person, and online)
Recieve official sponsorship from a company (liquor, energy drink, brewery, etc.) in return for advertising
RECAP
We look forward to
Continuing our growth in a new location this summer
Continuing to showcase emerging talented DJs, musicians, and artists
Continuing to leverage social media and word-of-mouth to scale brand awareness